Practical services.From assessmentto adoption.
Eight areas, one approach: start from your business needs, build the solution with your team and make sure it actually gets used. Pick a service, or simply start with a call.
Book a 30-min callA / 03 services
Before investing in a tool, know where you stand and where to start.
Know where you stand before you invest.
I review your tools, your processes and how information flows, together with the people who do the work. I have completed more than 15 assessments through the Canada Digital Adoption Program.
A clear picture of your strengths, pain points and opportunities.
The right projects, in the right order.
Building on the assessment, I prioritize projects by impact, cost and the team’s capacity to take them on, then lay them out on a realistic timeline.
An action plan leadership can approve and the team can follow.
Choose software with confidence.
CRM, project management, accounting, e-commerce: I turn your needs into criteria, compare the options and run the vendor demos. The recommendation starts from your needs, not from a particular platform.
An informed, well-argued choice the people using the tool can stand behind.
B / 03 services
A site that works, is easy to update and does its job.
From site map to launch.
Architecture, content, design and development on WordPress or as a static site, with on-page SEO, forms and tracking. I also handle the launch on your hosting, DNS and SSL certificate.
A fast, search-friendly site your team can update.
Site down? Let’s get it back on its feet.
White screen, critical error, plugin conflict, an update gone wrong, a hacked or very slow site: I find the cause, fix it, run the updates and set up backups.
A site back online, up to date and better protected against the next failure.
When no plugin does exactly what you need.
I build custom plugins: a tailored form or calculator, a specific content type, an integration with your CRM or another system, or a feature added to WooCommerce.
A feature built for your need, without piling up plugins.
C / 05 services
Know what works, and invest where it delivers results.
All your tags in one place.
Container installation, Google Analytics, Google Ads, Meta and LinkedIn tags, click, form and purchase tracking, consent management and testing before publishing.
Reliable tracking you can change without touching the site’s code.
Accurate data, useful reports.
Property creation or review, events and conversions, e-commerce, internal traffic filtering, Google Ads and Search Console links, and a Looker Studio dashboard.
Numbers you can rely on to make decisions.
Be there when people search for you.
Keyword research, campaign structure, ads and assets, conversion tracking, then ongoing bid and budget optimization across Search, Performance Max or YouTube.
Measured campaigns focused on leads and sales.
Reach your customers on Facebook and Instagram.
Business Manager and pixel setup, Conversions API, audiences, ad creation, testing and optimization.
Targeted social advertising with a known return.
Reach B2B decision-makers.
Targeting by job title, industry and company, Insight Tag, lead gen forms, sponsored content and conversion tracking.
Qualified B2B leads at a closely tracked cost.
D / 04 services
Tools that talk to each other, and less repetitive work.
See the process before automating it.
I facilitate workshops to map your processes as they really happen, spot double entry, waiting and friction, then design a simpler version.
Documented, simpler processes that are ready to automate.
Let the tools do the repetitive work.
With Zapier, Zoho Flow or Google Apps Script, I automate follow-ups, reports, document generation, form processing and notifications.
Hours saved every week and fewer data-entry errors.
Data that flows without copy-paste.
I connect your platforms through APIs and webhooks: CRM, accounting, project management, online store and Google Workspace.
Up-to-date information everywhere, entered only once.
Asana, Zoho, CRM: get off to a good start.
Configuration, project and field structure, data migration, templates, automation rules and team training. At Solocom, for example, I implemented Asana and integrated Zoho Books.
A tool set up for the way you work and adopted within the first weeks.
E / 04 services
From curiosity to practical, useful and well-governed use.
From curiosity to everyday use.
Hands-on workshops tailored to your roles, using Claude, ChatGPT and Gemini: writing, analysis, summaries, research and creative work. Everyone leaves with concrete uses for their own job.
A team comfortable with AI, saving time from the following week.
AI that knows your business.
I design internal assistants connected to your documents and tools, and agents that get tasks done: qualifying a request, preparing a quote, sorting email or summarizing a file.
Low-value tasks taken off your plate and faster answers for your customers.
Test an idea in a few weeks.
A quoting tool, a data-informed estimate, a content generator: I build a working prototype, we test it with users, then decide to improve it, roll it out or stop.
A decision based on a real test, not a slide deck.
Use AI with confidence.
A usage policy, approved tools, and good practices for confidentiality and checking results, taking your personal-information obligations into account.
Clear rules that encourage use while protecting your data.
F / 02 services
Reliable, up-to-date numbers in one place.
Your key metrics, without building reports by hand.
With Looker Studio, Google Sheets or BigQuery, I connect your data sources and design dashboards leadership actually uses.
Decisions backed by reliable, always-current data.
Clean data, ready to use.
Cleaning and reorganizing Excel and Google Sheets files, databases, migrations between systems and simple rules to keep everything in order.
A reliable foundation for your automations and reports.
G / 03 services
Sell online and get found, on Google and in AI answers.
Launch or relaunch your e-commerce.
Shopify or Adobe Commerce: platform choice, setup, catalogue, payments, shipping and integrations with your systems. I launched Groupe Marcelle’s first e-commerce business.
A reliable store that is easy for the team to run.
Get found on Google and in AI answers.
Technical audit, content, site structure and structured data, plus optimization for generative engines such as ChatGPT, Gemini and Perplexity.
More visibility, in search engines and in AI assistants.
Build loyalty and open new sales channels.
Automated email flows with Klaviyo or Mailchimp (welcome, abandoned cart, win-back) and launching sales on Amazon, as I did for Groupe Marcelle.
Additional sales, tracked and measured.
H / 03 services
A project delivered, and tools people actually use.
Someone who speaks both business and tech.
I frame the project, coordinate your vendors, agencies and IT teams, track timeline and budget, and bridge business needs and technology.
A project delivered without leadership having to carry it all.
A Product Owner, without a new hire.
For an evolving platform or application: backlog prioritization, writing requirements, working with developers and validating with users, using an agile approach.
A product that evolves based on real use.
A solution that gets used, not just installed.
Team training, guides and short videos, internal champions and follow-up after launch.
Lasting adoption and a team that is self-sufficient with its new tools.
HOW WE CAN WORK TOGETHER
From a first conversation to ongoing support. You always get a clear estimate before we start.
We go over your need and I tell you plainly whether and how I can help.
An outside look at your tools and processes, with a short report and three to five priority actions.
A specific project from design to implementation: automation, AI tool, online store or dashboard.
A digital partner on call to move your projects forward, fine-tune your tools and support the team.
HOW IT WORKS
A 30-minute call to pin down the need, the context and what has already been tried.
A written proposal: scope, deliverables, timeline and budget.
The solution is built and tested with your team, in small steps.
Training, documentation and follow-up, so the tool gets used and the team becomes self-sufficient.
+ / Let’s talk
ENGAGEMENTS · SMBS AND ORGANIZATIONSA process to automate, a project to structure, or simply a first conversation. The 30-minute call comes with no commitment.
On site or remotely, depending on your needs.