Make things clear
Explain complex technology in plain language so people understand why it matters.
CONSULTANT · AUTOMATION, AI AND DIGITAL TRANSFORMATION
Think it through.Build it.Move it forward.
I help SMBs and organizations automate their processes, connect their tools and put AI to work. I connect people, business needs and technology to turn an idea into a solution people use.
✳Available for engagements with SMBs and organizations. Also open to an in-house role.
MONTRÉAL, QUÉBEC
EXPLORE
01 /
Tools. Processes. Connections.
I start with people and business needs. Then I choose and build the technology that makes sense.
FIG. 01 — CONNECTIONS+
01 Explore02 Connect03 Structure
From complexity to clarity
02 / Advisory
From concept to implementation.
Four practical ways I can help. In every engagement, I define the need, build the solution and support the team through adoption.
01
Automation and integrations
Connect your tools and remove repetitive work.
Automation and integrations
Connect your tools and remove repetitive work.
I look at how information moves between your people and your tools, then connect platforms and automate repetitive handoffs: Asana, Zoho, Google Workspace, Zapier, Zoho Flow, Apps Script, APIs and webhooks. I start from the tools you already use rather than imposing a platform.
WHAT YOU GAIN
Less double entry, fewer errors and clear processes the team makes its own.
02
AI prototypes and tools
Practical AI solutions, tested with your team.
AI prototypes and tools
Practical AI solutions, tested with your team.
I design and build AI-assisted tools for a specific need: a quoting tool, a data-informed estimate, an internal assistant or an agent connected to your systems. I work with Claude, ChatGPT and Gemini, and I write the code needed to make the idea work.
WHAT YOU GAIN
A first usable tool, delivered quickly and improved with the people who use it.
03
Digital assessment and roadmap
Pick the right projects, in the right order.
Digital assessment and roadmap
Pick the right projects, in the right order.
Drawing on more than 15 engagements through the Canada Digital Adoption Program, I review your needs, tools and ways of working, then recommend priority projects and a realistic roadmap. I can also support implementation.
WHAT YOU GAIN
A clear view of priorities and an action plan that fits your reality and budget.
04
E-commerce and web performance
Sell online and get found, on Google and in AI answers.
E-commerce and web performance
Sell online and get found, on Google and in AI answers.
Launching and optimizing online stores (Shopify, Adobe Commerce), SEO and GEO, Google Ads and analytics. I launched Groupe Marcelle’s first e-commerce business and opened its sales on Amazon.
WHAT YOU GAIN
A measurable online presence that supports your sales and business goals.
03 / Selected work
What I’ve put in place.
Work that connects business decisions with the team’s everyday reality.
04 / About
Étienne Laurent
Montréal, Québec
See the whole picture. Build with people.
I’m a builder who sees the bigger picture. My background in e-commerce, product management, digital transformation and general management helps me understand business challenges while taking a hands-on role in delivery.
I can facilitate a workshop, map a process, configure a platform or develop a prototype. I enjoy making things work together and helping teams make the solution their own.
My experience on LinkedIn+Groupe MarcellePoolcorpTurkoSolocom
HOW I WORK
People first. Business needs next. Technology in service of both.
See the connections
Understand how people, processes, data and tools affect one another.
Build buy-in
Bring teams, IT and partners together, even without formal authority.
Move conversations forward
Facilitate workshops and committees that lead to decisions and action.
Test, measure, adjust
Start small, learn what works, then improve, scale or stop.
Learn in order to build
Get up to speed with new tools and domains to find a practical answer.
TRAINING
Trained in the methods that move teams forward.
AGILE
Scrum
Deliver in small iterations, prioritize by value and adjust with users. An approach I put into practice as Product Owner on a B2B platform.
ENTREPRENEURIAL OPERATING SYSTEM
EOS
Clarify the vision, set quarterly priorities, track the right metrics and run meetings that resolve issues. A simple framework to align an SMB around its goals.
The tools behind the ideas
A technical and creative toolkit, chosen to fit the need.
The tools behind the ideas
A technical and creative toolkit, chosen to fit the need.
AI and prototyping
Claude, Claude Code, Cowork, agents, skills and MCP connectors · ChatGPT / OpenAI · Google Gemini · Image and video generation
Automation and integration
APIs and webhooks · Zapier · Zoho Flow · Google Apps Script
Data and development
Advanced Excel and Google Sheets · SQL / BigQuery · JavaScript · Git / GitHub · HTML / CSS
Analytics and performance
Google Analytics · Tag Manager · Search Console · Looker Studio · Google Ads · Meta Business Manager · Screaming Frog · SEO / GEO
Commerce and marketing
Shopify · Adobe Commerce (Magento) · Optimizely B2B Commerce · WordPress · HubSpot · Zoho CRM · Klaviyo · Mailchimp
Hosting and infrastructure
cPanel · DNS management · SSL certificates · Apache · phpMyAdmin
Project management and collaboration
Asana · Google Workspace · Jira / Confluence · monday.com
Design and creative tools
Adobe design suite · Figma · Procreate · Blender · 3ds Max · Unity · Construct 2
Methods and frameworks
Agile / Scrum · Product ownership · EOS · Design thinking and UX research · Change management · Digital maturity assessments · Rapid prototyping
05 / Experiments
Curiosity, put into practice.
A space to build, test and learn. Personal projects that begin with a real need.
FREE TOOL · PERSONAL PROJECT
Printable calendars
Make a calendar your own. Customize the layout, add events and take your schedule from screen to paper.
Google AgendaMicrosoft OutlookPDF / Print
Open the calendar
ONLINE GAMES · 100% AI-GENERATED
Galaximum
A portal of free games you play right in the browser, entirely generated with AI: the game code, the visuals, the copy and the site itself. A hands-on testing ground to see how far AI can go, from design to launch and search visibility.
SudokuSuikaSnakeSolitaireBrickout
Play on Galaximum
06 / FAQ
Frequently asked questions.
What people usually ask me before a first engagement.
What kind of organizations do you work with?
Mostly SMBs and organizations in Québec, from a few employees to a few hundred. I work with leadership as well as operations, marketing and customer service teams.
How does a first engagement work?
We start with a 30-minute call, with no commitment, to understand your need. I then send a written proposal with scope, timeline and budget. Deliverables are built and tested with your team, step by step.
What are your rates?
They depend on the scope. Well-defined projects are offered at a fixed price; ongoing support is billed hourly or through a block of hours. You always get a clear estimate before we start.
Do we need to change our tools?
No. I start from the tools you already use and only recommend a change when it meets a real business need. Business needs come before platforms.
Do you work remotely?
Yes. I’m based in Montréal and can meet on site in the area when needed. Much of the work can be done remotely, in French or English.
Do you work with agencies or IT teams?
Yes. I can complement an internal team, an agency or an IT provider, for example to frame a project, bridge business needs and technology, or take on the automation work.
07 / Let’s talk
ENGAGEMENTS · SMBS AND ORGANIZATIONSA challenge to untangle. An idea to bring to life.
A process to automate, a project to structure, or simply a first conversation. The 30-minute call comes with no commitment.
On site or remotely, depending on your needs.